Hot Drinks in Argentina

January 10th, 2009

Hot Drinks in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Why buy this report
Get insight into trends in market performance
Pinpoint growth sectors and identify factors driving change
Identify market and brand leaders and understand the competitive environment
Product coverage
Coffee; Other hot drinks; Tea
Executive summary
Increasing disposable income boosts performance of other plant-based hot drinks
Strong GDP growth and a high increase in disposable income contributed to a good performance of Argentinean hot drinks in 2007. Consumers were able devote more resources to the purchase of hot drinks. Low- and middle-income consumers benefited the most from increasing disposable income, which boosted the performance of categories such as other plant-based hot drinks (yerba maté).
Argentineans look for speciality products
Argentineans are becoming increasingly discriminating and sophisticated in terms of hot drinks, as they attend more food- and drink-related courses. In addition, speciality coffee chains (Martinez, The Coffee Store), tea houses (Tea Connection) and bars serving yerba maté (Taragüi and Amanda) are increasing their presence. These factors are serving to boost value growth of fresh coffee beans, speciality instant coffee, speciality tea and speciality other plant-based hot drinks.
Molinos Río de la Plata’s acquisition has potential to change the competitive landscape
The acquisition of Grupo Estrella by Molinos Río de la Plata has the potential to change the hot drinks competitive landscape. It will give Molinos the opportunity to become the leader of other plant-based hot drinks and a strong contender in instant coffee. It will also serve as a platform for the company in tea. Molinos’s marketing savvy, financial resources and strong distribution network will make it a strong competitor and a serious threat to companies such as La Virginia, Establecimiento Las Marias and Nestlé.
Supermarkets/hypermarkets regains value shares
Supermarkets/hypermarkets regained value shares in 2007. This was mostly the result of an expansion in the number of outlets, especially in the interior of Argentina, as well as a consequence of increasingly hectic lifestyles. Busy consumers found that supermarkets/hypermarkets offered the largest economies in terms of time.
Value growth forecast to slow down
Value sales of hot drinks are forecast to profit from the strong growth envisaged for the Argentinean economy during 2007-2012. The pace of hot drinks growth is expected to diminish, however, as the market has fully recovered from the deep dive of 2002 and will need to increase value sales to an all-time high. As a consequence, value growth is expected to remain strong, but will slow down during the forecast period.
  
Table of contents :
 
HOT DRINKS IN ARGENTINA : MARKET INSIGHT
EXECUTIVE SUMMARY
Increasing disposable income boosts performance of other plant-based hot drinks
Argentineans look for speciality products
Molinos Río de la Plata’s acquisition has potential to change the competitive landscape
Supermarkets/hypermarkets regains value shares
Value growth forecast to slow down
KEY TRENDS AND DEVELOPMENTS
Changing consumer attitudes: higher emphasis on enjoying life and self-indulgence
Supermarkets/hypermarkets distribution channel gains bargaining power
Government attempts to control inflation
Argentineans become gourmet-minded and drive value sales of speciality hot drinks
Specialist retailers profit from self-indulgent, sophisticated consumers
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007
Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Hot Drinks Company Shares by Value 2003-2007
Table 12 Hot Drinks Brand Shares by Value 2004-2007
Table 13 Penetration of Private Label by Sector 2003-2007
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012
APPENDIX
Published Data Comparisons
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - ARGENTINA
10 HERMANOS HREñUK SA - HOT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Hermanos Hreñuk SA,10: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 3 Hermanos Hreñuk SA,10: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 4 Hermanos Hreñuk SA, 10: Competitive Position 2007
ARCOR SAIC - HOT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Arcor SAIC: Key Facts
Summary 6 Arcor SAIC: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
Summary 7 Arcor SAIC: Competitive Position 2007
CAFéS LA VIRGINIA SA - HOT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 8 Cafés La Virginia SA: Key Facts
Summary 9 Cafés La Virginia SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 10 Cafés La Virginia SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 11 Cafés La Virginia SA: Competitive Position 2007
CORPORACIóN GENERAL DE ALIMENTOS SA - HOT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 12 Corporación General de Alimentos SA: Key Facts
Summary 13 Corporación General de Alimentos SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 14 Corporación General de Alimentos SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 15 Corporación General de Alimentos SA: Competitive Position 2007
ESTABLECIMIENTO LAS MARíAS SACIFA - HOT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 16 Establecimiento Las Marías SACIFA: Key Facts
Summary 17 Establecimiento Las Marías SACIFA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 18 Establecimiento Las Marías SACIFA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 19 Establecimiento Las Marías SACIFA: Competitive Position 2007
LA CACHUERA SA - HOT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 20 La Cachuera SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 21 La Cachuera SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 22 La Cachuera SA: Competitive Position 2007
LLORENTE Y CíA SA, J - HOT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 23 J Llorente y Cía SA: Key Facts
COMPANY BACKGROUND
PRODUCTION
Summary 24 J Llorente y Cía SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 25 J Llorente y Cía SA: Competitive Position 2007
MOLINOS RíO DE LA PLATA SA - HOT DRINKS - ARGENTINA
STRATEGIC DIRECTION
KEY FACTS
Summary 26 Molinos Río de la Plata SA: Key Facts
Summary 27 Molinos Río de la Plata SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 28 Molinos Río de la Plata SA: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 29 Molinos Río de la Plata SA: Competitive Position 2007
COFFEE IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Sales of Coffee by Type: Volume 2002-2007
Table 27 Sales of Coffee by Type: Value 2002-2007
Table 28 Sales of Coffee by Type: % Volume Growth 2002-2007
Table 29 Sales of Coffee by Type: % Value Growth 2002-2007
Table 30 Standard Vs Coffee Pods 2004-2007
Table 31 Coffee Machine Sales: 2002-2006
Table 32 Instant Coffee by Speciality Type 2004-2007
Table 33 Coffee Company Shares 2003-2007
Table 34 Coffee Brand Shares 2004-2007
Table 35 Foodservice Sales of Coffee by Distribution Format 2002/2007
Table 36 Forecast Sales of Coffee by Type: Volume 2007-2012
Table 37 Forecast Sales of Coffee by Type: Value 2007-2012
Table 38 Forecast Sales of Coffee by Type: % Volume Growth 2007-2012
Table 39 Forecast Sales of Coffee by Type: % Value Growth 2007-2012
TEA IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Sales of Tea by Subsector: Volume 2002-2007
Table 41 Sales of Tea by Subsector: Value 2002-2007
Table 42 Sales of Tea by Subsector: % Volume Growth 2002-2007
Table 43 Sales of Tea by Subsector: % Value Growth 2002-2007
Table 44 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2007
Table 45 Tea Company Shares 2003-2007
Table 46 Tea Brand Shares 2004-2007
Table 47 Forecast Sales of Tea by Subsector: Volume 2007-2012
Table 48 Forecast Sales of Tea by Subsector: Value 2007-2012
Table 49 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012
Table 50 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012
OTHER HOT DRINKS IN ARGENTINA
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 51 Sales of Other Hot Drinks by Subsector: Volume 2002-2007
Table 52 Sales of Other Hot Drinks by Subsector: Value 2002-2007
Table 53 Sales of Other Hot Drinks by Subsector: % Volume Growth 2002-2007
Table 54 Sales of Other Hot Drinks by Subsector: % Value Growth 2002-2007
Table 55 Other Hot Drinks Company Shares 2003-2007
Table 56 Other Hot Drinks Brand Shares 2004-2007
Table 57 Forecast Sales of Other Hot Drinks by Subsector: Volume 2007-2012
Table 58 Forecast Sales of Other Hot Drinks by Subsector: Value 2007-2012
Table 59 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2007-2012
Table 60 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2007-2012

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