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Hot Drinks in Belgium market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

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Get insight into trends in market performance

Pinpoint growth sectors and identify factors driving change

Identify market and brand leaders and understand the competitive environment

Product coverage
Coffee; Other hot drinks; Tea

Executive summary
Hot drinks continues to achieve positive total volume growth in 2007

Total volume sales of hot drinks in Belgium continued to increase in 2007 with total volume growth matching the total volume CAGR over the review period. Coffee continued to achieve by far the highest level of total volume sales in hot drinks in 2007, due to factors such as the positive performance of coffee pods and the growing popularity of specialist instant coffee. This highlights the strong coffee drinking culture that exists in Belgium.

Demand for coffee pods continues to surge ahead

According to Douwe Egberts SA, over one-third of Belgian households owned a Senseo coffee machine in 2007 and there is still further room for expansion. Demand for coffee pods remained very strong in 2007 and there was continued expansion in the range of products and flavours available. Permission was given for all manufacturers to manufacture coffee pods, if they so wished, in 2006 and so since then many players have decided to offer such products, for example Koffie F Rombouts NV introduced such products in 2007.

Douwe Egberts SA, the clear leader in hot drinks

Owing to its extremely strong presence in coffee in Belgium, Douwe Egberts SA remained the clear leader in hot drinks in 2007. However, Unilever Bestfoods Belgium NV has a strong footing in tea and Nestlé Belgilux SA has a strong position in instant coffee and chocolate flavoured “other” hot drinks. The competitive environment in hot drinks underwent little change in 2007.

Continued negative on-trade volume growth

The on-trade channel continued to suffer negative volume growth in hot drinks in 2007 due to difficulties in this channel, such as the ban on smoking that was introduced in 2007,which have fuelled an increased trend of home consumption. This has benefited the off-trade channel and has helped to boost retail volume and retail value sales of hot drinks, particularly as private label products and “hard” discounters have been able to put pressure on unit prices, for example in standard coffee and for coffee pods.

Convenience and premiumisation, trends for the future

Consumer trends with regard to hot drinks are largely related to convenience and ease-of-use of products. Product development in hot drinks, such as coffee pods and speciality instant coffee, has kept in line with these trends and manufacturers are expected to maintain their efforts over the forecast period. Furthermore, there is an increasing trend of premiumisation in hot drinks, particularly in coffee resulting from the introduction of specialised coffee machines such as Nespresso, which are aimed at more discerning consumers, and in tea, owing to the presence of “premium” types of tea.

Table of contents :
 
HOT DRINKS IN BELGIUM : MARKET INSIGHT
EXECUTIVE SUMMARY
Hot drinks continues to achieve positive total volume growth in 2007
Demand for coffee pods continues to surge ahead
Douwe Egberts SA, the clear leader in hot drinks
Continued negative on-trade volume growth
Convenience and premiumisation, trends for the future
KEY TRENDS AND DEVELOPMENTS
Demand for hot drinks continues to increase in 2007
Three main players dominate in hot drinks
Off-trade channel develops at expense of on-trade channel in hot drinks
Private label products and hard discounters continue their onslaught
Health and wellness concerns beginning to increase
MARKET DATA
Table 1 Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2002-2007
Table 2 Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2002-2007
Table 3 Retail Sales of Hot Drinks by Sector: Volume 2002-2007
Table 4 Retail Sales of Hot Drinks by Sector: Value 2002-2007
Table 5 Retail Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 6 Retail Sales of Hot Drinks by Sector: % Value Growth 2002-2007
Table 7 Foodservice Sales of Hot Drinks by Sector: Volume 2002-2007
Table 8 Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2002-2007
Table 9 Total Sales of Hot Drinks by Sector: Total Volume 2002-2007
Table 10 Total Sales of Hot Drinks by Sector: % Total Volume Growth 2002-2007
Table 11 Hot Drinks Company Shares by Value 2003-2007
Table 12 Hot Drinks Brand Shares by Value 2004-2007
Table 13 Penetration of Private Label by Sector 2003-2007
Table 14 Sales of Hot Drinks by Distribution Format: % Analysis 2002/2007
Table 15 Sales of Hot Drinks by Sector and Distribution Format: % Analysis 2007
Table 16 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Breakdown 2007-2012
Table 17 Forecast Retail Vs Foodservice Sales of Hot Drinks: % Volume Growth 2007-2012
Table 18 Forecast Retail Sales of Hot Drinks by Sector: Volume 2007-2012
Table 19 Forecast Retail Sales of Hot Drinks by Sector: Value 2007-2012
Table 20 Forecast Retail Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 21 Forecast Retail Sales of Hot Drinks by Sector: % Value Growth 2007-2012
Table 22 Forecast Foodservice Sales of Hot Drinks by Sector: Volume 2007-2012
Table 23 Forecast Foodservice Sales of Hot Drinks by Sector: % Volume Growth 2007-2012
Table 24 Forecast Total Sales of Hot Drinks by Sector: Total Volume 2007-2012
Table 25 Forecast Total Sales of Hot Drinks by Sector: % Total Volume Growth 2007-2012
APPENDIX
Published Data Comparisons
Production/Import/Export Data
DEFINITIONS
Summary 1 Research Sources
LOCAL COMPANY PROFILES - BELGIUM
CAFéS LIéGEOIS SA - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 2 Cafés Liégeois SA : Key Facts
Summary 3 Cafés Liégeois SA : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 4 Cafés Liégeois SA : Production Statistics 2007
COMPETITIVE POSITIONING
DELHAIZE ‘LE LION’ SA - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 5 Delhaize ‘Le Lion’ SA: Key Facts
Summary 6 Delhaize ‘Le Lion’ SA: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
COMPETITIVE POSITIONING
EDEL SA - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 7 Edel SA: Key Facts
Summary 8 Edel SA : Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 9 Edel SA : Production Statistics 2007
COMPETITIVE POSITIONING
KOFFIE F ROMBOUTS NV - HOT DRINKS - BELGIUM
STRATEGIC DIRECTION
KEY FACTS
Summary 10 Koffie F Rombouts NV: Key Facts
Summary 11 Koffie F Rombouts NV: Operational Indicators
COMPANY BACKGROUND
PRODUCTION
Summary 12 Koffie F Rombouts NV: Production Statistics 2007
COMPETITIVE POSITIONING
Summary 13 Koffie F Rombouts NV: Competitive Position 2007
COFFEE IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 26 Coffee Machine Sales: 2002-2006
Table 27 Instant Coffee by Speciality Type 2004-2007
Table 28 Sales of Coffee by Type: Volume 2002-2007
Table 29 Sales of Coffee by Type: Value 2002-2007
Table 30 Sales of Coffee by Type: % Volume Growth 2002-2007
Table 31 Sales of Coffee by Type: % Value Growth 2002-2007
Table 32 Standard Vs Coffee Pods 2004-2007
Table 33 Coffee Company Shares 2003-2007
Table 34 Coffee Brand Shares 2004-2007
Table 35 Foodservice Sales of Coffee by Distribution Format 2002/2007
Table 36 Forecast Sales of Coffee by Type: Volume 2007-2012
Table 37 Forecast Sales of Coffee by Type: Value 2007-2012
Table 38 Forecast Sales of Coffee by Type: % Volume Growth 2007-2012
Table 39 Forecast Sales of Coffee by Type: % Value Growth 2007-2012
TEA IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 40 Fruit/Herbal Tea by Type: % Off-trade Volume 2005-2007
Table 41 Other Tea by Type: % Off-trade Volume 2005-2007
Table 42 Sales of Tea by Subsector: Volume 2002-2007
Table 43 Sales of Tea by Subsector: Value 2002-2007
Table 44 Sales of Tea by Subsector: % Volume Growth 2002-2007
Table 45 Sales of Tea by Subsector: % Value Growth 2002-2007
Table 46 Tea Company Shares 2003-2007
Table 47 Tea Brand Shares 2004-2007
Table 48 Forecast Sales of Tea by Subsector: Volume 2007-2012
Table 49 Forecast Sales of Tea by Subsector: Value 2007-2012
Table 50 Forecast Sales of Tea by Subsector: % Volume Growth 2007-2012
Table 51 Forecast Sales of Tea by Subsector: % Value Growth 2007-2012
OTHER HOT DRINKS IN BELGIUM
HEADLINES
TRENDS
COMPETITIVE LANDSCAPE
PROSPECTS
SECTOR DATA
Table 52 Sales of Other Hot Drinks by Subsector: Volume 2002-2007
Table 53 Sales of Other Hot Drinks by Subsector: Value 2002-2007
Table 54 Sales of Other Hot Drinks by Subsector: % Volume Growth 2002-2007
Table 55 Sales of Other Hot Drinks by Subsector: % Value Growth 2002-2007
Table 56 Other Hot Drinks Company Shares 2003-2007
Table 57 Other Hot Drinks Brand Shares 2004-2007
Table 58 Forecast Sales of Other Hot Drinks by Subsector: Volume 2007-2012
Table 59 Forecast Sales of Other Hot Drinks by Subsector: Value 2007-2012
Table 60 Forecast Sales of Other Hot Drinks by Subsector: % Volume Growth 2007-2012
Table 61 Forecast Sales of Other Hot Drinks by Subsector: % Value Growth 2007-2012

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